5 Ethnicwear brands taking over

5 Ethnicwear brands taking over 

Instagram this season

Ethnic wear for men and women has been around for ages but has always been restricted to being worn on festive or special occasions, but there has been a remarkable shift in how ethnic clothes are perceived by us today. How you may ask? Well for instance the fascination people have with indian fusion clothing is growing at astronomical rates, it is everywhere! The country’s best fashion bloggers, makeup artists, clothing brands and fashion enthusiasts are all experimenting with ethnic wear to elevate it and make it a fashion aesthetic of its own. 

You know you hit the right spot when you have India’s biggest fashion and lifestyle influencers going out of their way to create comprehensive fusion looks using ethnic wear for an everyday girl on the run. We’d love to get on board with this trend and we know so will you. Now the question arises, where can you shop for these looks? Don’t worry we got you covered! Here’s 5 ethnicwear brands you need to shop from this season.

  • Papa Don’t Preach by Shubhika
  • This one’s for all the rebellious rule benders out there, started by Shubhika in 2010, Papa Don’t Preach took the fashion industry by storm with its quirky aesthetics and an undying love for pearls and pink. These were ethnic pieces that no one had ever seen before, talk about unique! The brand has acquired a massive following on instagram and has been featured in many prestigious publications like vogue India. The ethnicwear collections are chic with a side of sassiness and the perfect blend of ethnic and westernwear. No wonder it's the most talked about brand of the season. You can shop for lehengas, fusion wear, jewelry and even indo-western bikinis!

  • The NEH Store
  • If you are someone who likes to give off the effortlessly chic vibe, NEH is the store for you. Started by Neha Swaroop in 2013, the brand has captivated thousands of Indian women with its simplicity in design and extensive silhouettes. Since so many women are trying to incorporate more ethnic pieces in their wardrobe, having clothes that are elegant yet practical is the real challenge. Not for Ms. Swaroop thought! Her monochromatic suit pieces are not only practical for everyday wear but can also be styled in multiple ways. Their collections make us want to go ethnic everyday!

  • Sabyasachi
  • No one talks about ethnic wear without mentioning Sabyasachi at least once, the man truly changed the game. The label started in 1999 with a workforce of only three people and has become one of the most iconic luxury clothing brands in the country. We get to see fresh and unique collections every season showcasing timeless pieces that can be worn both in a classic ethnic fashion or can be styled to achieve an indo-western fusion vibe. This design label is still the most talked about brand every season, no matter what the trend might be.  

  • Charuand Vasundhara
  • You know you are the most talked about brand of the season when India’s most famous influencers like, Komal Pandey, Masoomi Minawaala, Kritika Khurana and Ashna Shroff flaunt your collections. Creating contemporary monochromatic ethnic pieces, Charuand Vasundhara gives us a chance to experiment with minimalism. The lehengas and sarees are so stunning with minimal embellishments but maxing out on style.  

  • Rishi & Vibhuti 
  • Catering to men and women of all shapes and sizes this brand is being talked about for its diversity and inclusivity. If you are someone who likes to experiment with fusion ethnic wear, be it bouncy sleeves, quirky prints or just never ending knots, this designer label is a god send. They seem to have the most variety in terms of ethnic fusion wear which is practically a trend on a loop this season. 

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